The Science of Serum

Serum, nice to meet you…

A serum is made from small molecules which can go directly into your skin and are absorbed faster delivering active ingredients directly to it. Real serums should not have moisturising ingredients such as mineral oil, petrolatum and much lesser nut oils and other lubricating and thickening ingredients. They are also water-based. As a non-proud owner of quite a prone skin it is essential for my skincare not to contain those, and if you have oily/prone or sensitive skin, I suggest you adjust your skincare too and I can guarantee you will be impressed by the result.  Thus, serums do not leave break-out possibilities or fill your pores with unwanted guests. Thanks to the highest concentration of active ingredients, such as antioxidants and peptides, serums are very target-oriented. They work on specific concerns such as wrinkles, anti-aging, pigmentation. Just imagine, moisturisers usually contain up to 10% of active ingredients, while serums contain up to 70%.Impressive! 

How to use it? 

Apply serum after cleansing your skin and before moisturising it, not the other way around. That way serum delivers all the ingredients inside your skin promptly. If you do apply moisturiser first, it creates that protective layer and serum will not fully go through. 

How to find your perfect match? 

Some serum you will love more than others, but to start with, determine what kind of serum and active ingredients will benefit you the most.

If your skin is feeling Dull and Lifeless, go for ferulic acid, resveratrol and green tea extract to increase cellular repair and healing, and sunscreen protection effectiveness. 

Dry-skin owners will want to retain moisture, hyaluronic acid, increase ceramide levels, niacinamide, and protect cells from oxidative damage as well as simply reduce dryness, Vitamin E

Finally, Acne-Prone skin (Welcome to my world), will need zinc to regulate oil production, salicyl acid to unclog pores, Vitamin C to increase collagen and enhance repair processes, and reduce inflammation with retinol

This all may sound like a list of unknown words but do spend some extra time to read the labels and find your perfect match. At the end of the day, this is the skin you live in and above is basically a full instruction to your happy days. 

If by this point you became serums fan, here are some more good news for you. Let’s say you have an anti-aging serum and skin brightening serum and you do not want to make that choice. Well, you do not have to! Use both by applying the lightest -textured one first and the second one after a couple of minutes. My advice also would be not to overdo, if your skin is in general fine and especially if it is sensitive, one serum from the good brand can be enough. If your skin is frankly in quite a sad condition – feel free to use two-three serums at once until it improves. Finish with the right for your skin moisturiser and your skin will be thankful no doubt. 

A little bit Pricey? 

If you have ever seen a serum you would notice they are on a pricey side. And yes, you can probably find something called serum in a drug store but chances of it being anything as what I have described before are minimal. However, firstly, a little goes a long way. You only need a drop of serum to your face, so it will last you for months. Secondly, as I said above, a number of active ingredients are so impressive that buying serum you actually spend less than buying random skincare products which are of no benefit at all. It is for you to decide, whether you want 5 jars of drugstore products which might be no good for you or one small magic bottle. I am definitely in a #TeamSerum myself since I have seen instant amazing results once I started using them. And I can swear on my WiFi connection that once you have found your ideal skincare routine, which includes that perfect serum, you will never go back to just ‘Ok’ skincare routine. 



  1. July 12, 2017

    Such a helpful article, thanks for sharing!!

    • July 13, 2017

      Thank you, I am very happy to hear it 🙂

  2. July 17, 2017

    Wonderful read and OMG I love your photos!

    • July 18, 2017

      Thank you so much, Olga! 🙂


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